Here’s a peek at our development in progress on Adylitica. It says beta but we’re not actually there yet!
Service in summary: Get help with your Adwords campaigns (we have staff to help and you can add your own people in as well).
You are probably familiar with the fact that Adwords is an auction, but what you might not know is that all ads are also judged on a thing called ‘quality score’. This is to keep the quality of advertising high on Google search results, so that people actually look at them, and so that Google makes the most profit.
To judge quality score, Google looks at things like the click percentages on your ads: if a low percentage of people are clicking they will raise the rates dramatically. Even if there’s no one else bidding against you!
There is tons of complexity beyond that in running an adwords campaigns, and many businesses have full time people working only on adwords optimization, full time. Adylitica abstracts that process to a tool.
*We need beta users - please ping me if you want in or if you know someone who uses adwords a bunch:
