These guys who sell ‘unbiased reviews’ are the top result in my Google search for “web hosting comparison”.
Google seriously needs to get way way better, it’s so easily gamed right now, particularly by these review aggregation sites.
It’s a bad cycle: Google sends more traffic to people who spend more on SEO. This means whoever has the most to gain monetarily by being the top result, generally will be.
SEO is a lot like the SAT, a lot of scam artists trying to tell you how to up your score on a test that is supposed to be pure - the unfortunate reality is that the score is important, and that you can actually spend money to improve it.