“ Defining the time frame, locations and specifics for planned Microsoft-branded retail stores will be Porter’s first order of business. The purpose of opening these stores is to create deeper engagement with consumers and continue to learn firsthand about what they want and how they buy.
Microsoft to open retail stores
What will they sell in these stores? Maybe Microsoft is working on a secret laptop project.
The reason of opening retail stores just to learn what consumers want is too ludicrous to be true, although I guess I can’t put anything past Microsoft.
