Our Todo App has been doing great. 60,000+ iPhone downloads in our first week, from a simple problem that we wanted to solve for ourselves turning out to be a problem many people want a solution for.
The idea is that being too disciplined and organized saps zest, creativity and fun from life - but it pays to be at least a little organized. We wanted a Todo app that looks good, but is simple enough that you don’t feel overwhelmed.
It sounds a little weird doing a productivity app that is more about having fun than being maximally productive, but can’t argue with downloads.